What to put on a tree surgeon website (with a free example)

A tree surgeon's website has one job: get the right people to ask for a quote. That means showing what you do, proving you're safe and qualified, and making contact effortless. Here's exactly what to include.

1. What you do and where, in the first line

"Qualified tree surgeons covering Winchester and the Test Valley" tells visitors and Google straight away that they're in the right place.

2. Your services

• Tree felling and sectional dismantling
• Crown reduction, thinning and lifting
• Hedge cutting and shaping
• Stump grinding
• Emergency and storm work
• Tree surveys and planning applications (if you offer them)

3. Proof you're safe and qualified

Customers worry about damage to houses, cars and gardens. Show your qualifications (for example NPTC or Lantra certificates), your public liability insurance, and any memberships like the Arboricultural Association.

4. Before and after photos

Nothing sells tree work like a big tree made safe and tidy. A gallery of real jobs, with a line about each, does more than any paragraph.

5. Reviews

Copy your best Google reviews onto the site, with the customer's first name and town.

6. The areas you cover

List the towns and villages. It helps people decide in seconds and helps you show up when someone searches "tree surgeon Romsey".

7. A quote form and a big call button

Ask for the address, a rough description and a photo upload if you can. On mobile, a tap-to-call button at the top of every page.

8. Tree preservation orders and conservation areas

A short note that you'll check for TPOs and conservation restrictions before work shows you know your stuff, and saves customers a worry.